- Madhavamala Wood Carvings
- April 26, 2022
Today, the ancient art of wood carving is relegated to the tiny hamlet of Madhavamala. Here, artisans from about 40 households still practice the skills that have been passed down through the generations. However, the art, while still retaining its traditional style, has evolved to include modern designs that are equally suited to the interiors of modern homes as they are to gracing the hallowed corridors of temples. Most of the artisans in Madhavamala work in the comfort of their homes, self hired with the handiest male members involved in this artisanal form.
The artisans need guidance additionally to avail mortgage subsidies beneath various central & country authorities schemes, while also assisting them in advertising the goods immediately to the end consumer in the form of Craft exhibitions in major towns in the country and “meet and greet activities with artisan”.
Our organization, Nerds and Geeks Pvt Ltd will make the entire cluster Digitalized to increase sales. The goal is to maximize the significance of Madhavamala Wood Carved products to the next level which can reach new customers, increase the customer base and grow sales. We are going to organize awareness campaigns, workshops, trade fairs, and exhibitions. This will benefit all the artisans and can light up them to grow themselves and their art.
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